The Forgotten Shop Floor - the rise of the digital high street
For over 3 decades, Fujitsu has been providing retail technology around the world. We are world-leading experts in digital transformation, and have experience delivering solutions that can streamline processes and enhance the retail customer experience.
In an effort to understand the extent to which UK retailers are embracing digital transformation and the power of new digital technology, we commissioned a research report, The Forgotten Shop Floor - the rise of the digital high street). We questioned 1,000 consumers and 1,000 staff from UK retailers with a turnover of more than £25 million on a wide range of issues; from instore technology to customer expectations.
Even though this research has been carried out in the UK solely it provides valid information to retailers worldwide.
With 97% of those retailers questioned advising that they’ve been impacted by digital disruption, there can be no doubt about the importance of retail technology to high street stores.
Digital has altered customer expectations of the retail experience, and in-store technology needs to be compelling, useful and relevant. Customers now require physical purchasing channels to reflect digital ones and will embrace those retailers able to deliver an engaging, personalized, hassle-free and seamless experience across all channels.
From cost reductions and enhancing efficiency to improving productivity and creating a more compelling customer experience, the deployment of retail technology within stores can deliver a wide range of benefits.